The podcastHosted by Trevor Robinson

Go inside the playsmanufacturers useto build demand.

Practical briefings on the modern media, launch, content, and authority strategies manufacturers use to earn attention, create demand, and turn expertise into market preference.

Manufacturing Marketing Plays podcast cover with Trevor Robinson

File: MMP / 001
Host: Trevor Robinson
Format: Practical briefings

01 Current briefing

Product launches / 31:42

August 13, 2026Field note 01

Launch Day Is the Midpoint

Most manufacturers spend months preparing for a release and one week marketing it. This briefing maps the 90 days around launch day so the market argument starts before the announcement and compounds after it.

Episode file availableRead the complete briefing and working play now.

Open file

Inside this briefing

Three moves worth taking back to the team.

Build the market argument before the asset list.
Equip sales and channel partners with one usable story.
Plan post-launch proof while pre-launch work is underway.

02 Start here

Three foundational files

New to the briefing?

Begin with the recurring problems behind launches, technical content, and trade-show follow-up.

01 / Product launches Launch Day Is the Midpoint 31:42 · Episode file available
02 / Content + social strategy Your Best Content Is Hiding in Customer Questions Episode file scheduled
03 / Trade shows Trade Show Follow-Up Starts Before the Show Episode file scheduled

03 Episode archive

Filed by release date

Every briefing goes into one working library.

Use the archive to find the issue that matches the work on your desk.

Manufacturing Marketing Plays episode archive
File	Briefing	Topic	Status
001	Launch Day Is the Midpoint	Product launches	Open file ↗
002	Your Best Content Is Hiding in Customer Questions	Content + social	Scheduled
003	Trade Show Follow-Up Starts Before the Show	Trade shows	Scheduled
004	Stop Treating LinkedIn Like a Company Bulletin Board	Content + social	Scheduled
005	Give the Interested Buyer Somewhere Useful to Go	Lead generation	Scheduled

What the show is here to do

Make modern marketing easier for industrial teams to run.

Explain the shift.

See how technical buyers learn, compare, and form trust before they contact sales.

Show the play.

Break a large marketing problem into decisions a small industrial team can make.

Name the next move.

Leave every briefing with one action worth testing in the real business.

Trevor Robinson, host of Manufacturing Marketing Plays — HOST FILE / ACTIVEMANUFACTURING · MEDIA · STRATEGY

Hosted by Trevor Robinson

Built for people who market things that require explanation.

Trevor created Manufacturing Marketing Plays to make modern media, demand, and authority strategies practical for industrial teams.

Read the host file

The briefing